When you are an ecommerce business like the reputation management agency, sometimes you wonder why wont a customer fill out the form or why didn’t they purchase? Then you tend to ask yourself, does my website look trustworthy? Trust it something that can be a huge challenge for an online business and if shoppers don’t feel secure providing their personal and financial information then how can the ecommerce businesses move their products out of the virtual shopping cart?
Any consumer who is smart, will consider whether or not the products really look the way it looks online and if they will actual get what they have ordered and so on. Here are a few ways to gain a potential customers trust when they land on your website:
Secure and trusted payment gateway
Make your online store a risk free website by working with providers like PayPal or Stripe.
Use security seals
By installing a SSL certificate or putting an EV SSL certificate for enhanced security of the information and encryption, to deter hackers, more customers will feel secure purchasing from your website. When a customer sees the green padlock in the address bar and a lock-sign they’ll feel more secure and trust you more.
Make sure to display the security seals and security information of your website since it will help build trust as they proceed through the process of providing personal information.
Be honest in terms of the capacity and capabilities to solve the queries and most importantly never false promise just to gather heap of customers that you wont be able to retain anyway.
Create a human connection
Start a conversation with them when they land on your site by giving your address, telling them about your website and explaining your mission and vision to them; this will give a humanize voice to your customers and you will gain their trust.
Customers love when they get straight and fair return policies for the products they buy from any ecommerce store and that is the reality of this.
Reviews and testimonials
One of the best practices is to request from your buyers and online shoppers to put reviews about the products and feel free to write their own real-time testimonials on your website.